AI Sourcing Platform for SEA Sellers · Shopee / Lazada / TikTok Shop & Offline Sellers
🔥 Hot Picks Weekly Drop DayW2: Content Scale-Up + FB Group Cold Start9.9 Countdown: 7 days
Where we are: Week 2 of the 4-week cold-start plan (Sep 1–7) — content volume push + Facebook group cold start. Week 1 (9.9 selections + infrastructure) is done. Google Ads go live in Week 3 (Sep 8), so this week's job is to fill the funnel with content and warm up seed communities before paid traffic arrives. Wednesday is our flagship weekly slot: the Hot Picks Weekly Ranking.
PUBLISH: Hot Picks Weekly Ranking — "Top 10 Trending Products for 9.9" Publish 11:00 AM (SGT)
Data-backed weekly list of 10 trending products across Shopee / Lazada / TikTok Shop in ID, TH, VN, PH, MY. Each pick: product photo, price range, demand signal (e.g., search growth %, GMV trend), target country, and suggested supplier type. End with CTA: "Find this product's source supplier on [Platform] — free during 9.9."
Suggested caption hook"We analyzed 50,000+ listings across Shopee & TikTok Shop this week. Here are the 10 products SEA buyers can't stop ordering before 9.9 👇 #5 will surprise you."
PUBLISH: Cross-post the Hot Picks list to all cold-start channels Publish 2:00 PM
Facebook Page + FB groups (see Section 2), TikTok Shop seller forums, LinkedIn (short version), and your own group/WhatsApp/Telegram broadcast. Format natively per channel — don't just drop a link.
PREP: Thursday follow-up — "Supplier Spotlight" deep-dive Prep today
Pick the #1 product from today's list and draft tomorrow's post: where it's made (e.g., Guangzhou apparel belt, Yiwu home goods), MOQ, price tiers, and how to verify the factory. Include 2–3 screenshots of the product page on the platform.
PREP: Friday Asset Pack finalization Prep today
Assemble this week's free downloadable "9.9 Sourcing Asset Pack" (product shortlist spreadsheet + supplier contact checklist + 9.9 pricing calculator). Design the cover image and the "comment FREE to get the pack" post copy. Friday is the distribution day.
Repurpose: cut the Hot Picks list into short video Optional / PM
30–45 sec vertical video: 10 products, 2s each, price + country overlay, end card with CTA. Post as Reels/TikTok and embed in tomorrow's FB group post.
2 Facebook Groups & Private-Domain Actions
Cold-start week: warm up 5–10 target groups daily. Value first, never spam links.
Morning: value comment sweep in 5–6 SEA seller groups 9:30–10:30 AM
Target groups: "Shopee Malaysia Sellers", "Lazada Indonesia Seller Community", "TikTok Shop PH Sellers", "Ecommerce SEA Dropshippers", local cross-border seller groups. Leave genuinely useful comments on 2–3 recent posts each (sourcing tips, pricing advice) to build recognition before you post.
Midday: post the Hot Picks list as a discussion, not a promo 2:00–3:00 PM
In each group, post the list in native text/photo form (not a bare link) and end with a question: "Which of these are you stocking for 9.9? Drop your target category below." Pin the product collage image.
Group post opener"Sharing our weekly data pull — top 10 trending products on SEA marketplaces this week (free data, no strings). #3 and #7 are already selling out in VN. What's on your 9.9 list?"
Afternoon: reply to every comment within 1 hour 3:00–6:00 PM
Cold-start rule: fast, helpful replies = algorithm reach + DM opportunities. Answer sourcing questions with specifics; never say "visit our site" first — earn the question "where do you find these?" then send the link via DM.
DM outreach to 10 high-intent engagers 6:00–7:00 PM
DM sellers who commented/asked questions: thank them, offer the Friday Asset Pack as a freebie, invite them to your own group/Telegram channel. Script: personalize the first line to their product category.
Evening: seed discussion in your own group 8:00–9:00 PM
Post a simple poll: "What's your #1 sourcing headache before 9.9? A) Finding reliable suppliers B) MOQ too high C) Price negotiation D) Shipping/logistics". Polls are the highest-engagement cold-start format; use results to shape Friday's Asset Pack.
Housekeeping: track everything in the outreach sheet 10 min
Log groups posted, comment counts, DMs sent, new group/Telegram joins. Target today: 6 groups × 1 post, 30+ comments received, 10 DMs, 15+ new private-domain members.
3 Ads & Funnel Optimization (Pre-Launch for W3)
Google Ads launch Sep 8. Today: build, don't spend. Set up campaigns so Monday is switch-on only.
Build Google Ads campaign drafts in paused state Priority
Structure: 3 Search campaigns — (1) "find supplier shopee / lazada / tiktok shop" intent keywords, (2) 9.9 seasonal keywords ("9.9 sale sourcing", "9.9 supplier", "hot products 9.9"), (3) competitor/alternative keywords. One campaign per match-type tier so budgets can be tuned independently at launch.
Write ad copy sets (3 variants per ad group)
Headlines angle: "Find 9.9 Hot Products' Source Suppliers", "Verified Factories for SEA Sellers", "Free Sourcing Search — 9.9 Ready". Include price/effort disclaimers honestly (e.g., "Free during 9.9"). Preview via Google Ads' ad strength checker — target "Above average".
Keyword hygiene: build negative keyword lists
Exclude jobs ("supplier jobs"), freebie-only intents, wrong platform intents (e.g., "shopee seller center login"), and B2C shopping queries ("buy cheap shoes"). Shared negative list across campaigns.
Wire UTM tracking end-to-end Must finish today
UTM convention: source=google, medium=cpc, campaign=w2_pre_99_[name]. Verify GA4 events fire on signup and first search. Without this, W3 spend is unmeasurable.
Landing page check against today's Hot Picks traffic
Organic posts this week are the dress rehearsal for paid traffic: monitor bounce rate and signup conversion on the Hot Picks landing page today. If signup conversion < 5%, simplify the hero CTA before Monday.
✅ Today's definition of done: Hot Picks list live on all channels by 3 PM · 6 FB group posts + full comment coverage · 10 personalized DMs · Poll live in own group · Google Ads campaigns drafted (paused) with UTMs verified · Friday Asset Pack content locked.